USM at Milan Design
Week 2025
Connected by Our
Dreams
April 7-13, 2025
Open daily 10am-7:00pm
Spotti Showroom
Via Piave 27, Porta Venezia, Milano
In celebration of Milan Design Week, USM Modular Furniture introduces Connected by Our Dreams, an immersive installation designed by Kevin Jones, Founder of Virginia-based Joba Studio. The installation will debut the USM Haller Soft Panel – a new product expansion of the iconic USM Haller system, which USM developed in collaboration with French designer Marc Venot, and realized the final design with Kevin Jones.
Since its inception in 1965, the USM Haller system has been a timeless icon, and the addition of the Soft Panel continues to highlight its creative potential and adds another customizable touch. The Soft Panel seamlessly integrates into the USM system with a magnetic, hardware-less connection, allowing effortless repositioning without tools. Made from durable polyester fabric with a core of 40% recycled ocean plastic, the Soft Panel is available in 10 fresh colors with a distinctive tab. With the Soft Panel, USM underscores its commitment to evolving design.
Marking the Soft Panel’s debut, Connected by Our Dreams invites visitors into a captivating environment where playful and creative experiments unfold. The dreamlike space, featuring a vibrant mix of colors, textures, sizes, and sounds, encourages visitors to explore and rethink the possibilities of modularity in innovative ways.
Humanrace feat.
USM Modular Furniture:
HAVE A GOOD DAY
April 7-13, 2025
Open daily 10am-6:00pm
Spazio Maiocchi
Via Achille Maiocchi 7, Milano
Humanrace by Pharrell and USM Modular Furniture reimagine the bathroom as a dimension for holistic well-being. Humanrace creates tools for living well and caring for body, mind, and spirit with intention. This begins and ends in the bathroom each day, where the daily routine becomes ritual. A Swiss design icon for over 60 years, the USM Haller modular system provides the foundation for a freestanding bathroom structured around two central axes, with fixtures provided by Laufen. The open-concept design reflects a human-centered philosophy while signature green evokes renewal and balance as fundamental elements of a day well lived. Stocked with custom accessories and all-gender skincare by Humanrace, guests are invited to explore a new vision for the bathroom before continuing with their day.
Casa Cork by David Rockwell
for the Cork Collective
with Corticera Amorim
April 8-12, 2025
Open daily 11am-4:00pm
Via Solferino 31, Milano
Step into the future of circular design at Casa Cork, an installation debuting at Milan Design Week. This immersive showcase celebrates the artistry of creators who push the boundaries of sustainability in furniture and interiors. Explore a curated gallery of contemporary works, each crafted from recycled cork—a sustainable art form.
Questions?
Connect with a USM
Design Specialist
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