NEW YORK, NY

Studio LOVEISENOUGH

Founded by Loren Daye in 2009, LOVEISENOUGH designs environments
and consults internationally for individuals and institutions.

In the Chelsea neighborhood of New York, Loren Daye, founder of the interior design and architecture studio LOVEISENOUGH, transformed a duplex apartment into a modern space that is distinguished by its understated elegance. Daye and her team opted for a unique aesthetic to also create the perfect showcase for some remarkable furniture and objects, including the custom USM configurations especially installed for this project.

Minimalist Elegance

The aim was to draw inspiration from minimalist and radical design to give character to this new and rather conventional apartment. As a result, tjhe completed loft exists as a celebration of empty space, something that is so rare and yet so precious in a city like New York. This is a place where time seems to stand still. A unique USM Haller custom desk unit with glass surface and a coat rack add a futuristic touch.

Occasional furniture pieces in golden yellow and orange and a magnificent vintage USM Haller table with a green lacquered glass top infuse the space with color. The beige USM Haller table perfectly complements the elegant mahogany panelling.

The use of USM furniture played a crucial role in bringing this interiors project to fruition. The USM Haller pieces designed specifically for this apartment act as the focal point, epitomising both functionality and elegant design. In short, this apartment is much more than just a living space; it embodies the very essence of contemporary design, with USM furniture as the unifying thread running through a highly original visual narrative.

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